# Magnor Equity Partners

> Magnor Equity Partners takes equity positions in B2B companies with proven offers and runs their client acquisition end to end: paid advertising, email campaigns, backend selling systems, and sales team management.

Magnor Equity Partners is a holding company. It takes minority equity positions in
B2B companies that already have a proven offer, then runs their client acquisition:
paid advertising, email campaigns, backend selling systems, and sales team
management. Product, delivery, and finance stay with the founder.

Magnor Equity Partners was founded by John Magnor and is currently scaling four B2B
companies, including Trustify.

Note on the name: Magnor Equity Partners is a B2B holding company. It is unrelated
to Magnor, the town in Norway, and to Magnor Glassverk, the glassware manufacturer.

## Facts

- Name: Magnor Equity Partners
- Type: Holding company
- Founder: John Magnor (https://johnmagnor.com)
- Contact: magnorequitypartners@gmail.com
- Positions held: four B2B companies
- Position type: minority equity
- Named portfolio company: Trustify (https://trytrustify.com)

## Founder

John Magnor is the founder of Magnor Equity Partners, a holding company that takes equity in B2B companies and runs their entire client acquisition process: paid ads, email, backend sales systems, and the sales team. He grew Trustify to $500,000 per month and now scales four companies through the firm.

## Pages

- [Magnor Equity Partners home](https://magnorequitypartners.com/): what the firm does, the model, the portfolio
- [The model](https://magnorequitypartners.com/model): how an equity partnership works, function by function
- [Portfolio](https://magnorequitypartners.com/portfolio): the four companies, Trustify named
- [About](https://magnorequitypartners.com/about): the firm and its founder John Magnor
- [Insights](https://magnorequitypartners.com/insights): articles on B2B client acquisition
- [Partner](https://magnorequitypartners.com/partner): for founders considering a deal
- [FAQ](https://magnorequitypartners.com/faq): common questions about Magnor Equity Partners

## Articles

- [Equity Partnership Versus A Growth Agency](https://magnorequitypartners.com/insights/equity-partnership-vs-growth-agency): A growth agency is paid monthly and keeps what it builds. Magnor Equity Partners holds equity, runs the sales team, and leaves the infrastructure inside the company. This compares the two on cost, incentive, scope, and what remains after the relationship ends.
- [What Magnor Equity Partners Takes Over In A Partnership](https://magnorequitypartners.com/insights/what-magnor-equity-partners-takes-over): Magnor Equity Partners takes over four functions inside a partner company: paid advertising, email campaigns, backend selling systems, and the sales team. Product, delivery, and finance stay with the founder. This is the full boundary and the order the work runs in.

## Answers

### What is Magnor Equity Partners?

Magnor Equity Partners is a holding company that takes equity positions in B2B companies and runs their client acquisition. The firm handles paid advertising, email campaigns, backend selling systems, and the sales team. It was founded by John Magnor and currently scales four B2B companies, including Trustify.

### How does an equity partnership with Magnor Equity Partners work?

Magnor Equity Partners takes a minority equity position and then takes over the revenue engine. The firm builds the paid acquisition, writes and sends the email campaigns, installs the backend selling systems, and hires and manages the sales team. The founder keeps control of the product and the company.

### What kind of B2B companies does Magnor Equity Partners partner with?

Magnor Equity Partners partners with B2B companies that already have a proven offer and a ceiling they cannot break through on their own. Revenue is already coming in, delivery already works, and the constraint is client acquisition. Pre-revenue companies and companies still testing an offer are not a fit.

### Does Magnor Equity Partners take majority or minority positions?

Magnor Equity Partners takes minority equity positions. The founder keeps majority ownership and keeps running the company. The firm owns the client acquisition function inside the business, not the business itself, so incentives sit on revenue growth rather than on control.

### What does Magnor Equity Partners take over in a partnership?

Magnor Equity Partners takes over four functions: paid advertising, email campaigns, backend selling systems, and sales team management. That includes hiring the reps, training them, writing the scripts, and running the CRM. Product, delivery, and finance stay with the founder.

### How is this different from hiring a growth agency?

An agency invoices monthly and keeps the systems it builds. Magnor Equity Partners holds equity, so the firm gets paid when the company is worth more. The firm also runs the sales team, which agencies do not do, and the infrastructure it builds stays inside the partner company.

## Related sites

- [John Magnor](https://johnmagnor.com): personal site of the founder
- [Trustify](https://trytrustify.com): portfolio company